Impact of Product Packaging on Consumers Buying Behavior.

Packaging of a product is more than a medium of protection and storage and it plays a vital role for a consumer when buying a product. Packaging is the most important factor. Packaging elements like Packaging color, Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as important.

To study the role of packaging of food products on consumers’ buying behaviour in BHU campus, Varanasi. M. Sc. Thesis Master of Agri-business Management, Department of Agricultural Economics, Institute of Agricultural Sciences, BHU, Varanasi.

An exhaustive consumer behavior questionnaire was put to test. Several factors influencing buying behavior of consumers with respect to purchase of apparels in organized retail were probed and some important factors were identified. The influence of demographic variables on buying behavior was also investigated. The questionnaire was personally.

Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each.

Customer Experience). Conversely, a consumer may interpret a product as being more high quality and luxurious than it actually is because its packaging. In addition to packaging of a cosmetic product, the retail environment may also play a significant role in the buying behaviors of consumers. Consumers expect high quality products to be sold.

Packaging are the most significant and how they impact consumer buying behavior. role of packaging on consumer buying behavior thesis So packaging performs an important role in marketing and encouraging or. ABSTRACT The aim of this research is to investigate the role of packaging on consumer buying behavior, to find out the relationship between.

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.

The Impact of Color on Consumer Behavior. In the context of consumer behavior, numerous researchers have identified that, based on the impact that colors have on consumers, certain products gain increased marketability. Too often, color functions as a means to build a strong corporate image if a firm manages to communicate a meaning of prestige.

The Impact of Consumer Product Package Quality on Consumption Satisfaction, Brand Perceptions, Consumer Investment and Behavior ABSTRACT Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer product.

Impact of Effective Advertising on Consumer Buying Behavior: A Study of Mobile Phone Purchasers in Pakistan 1Hafiz Muhammad Arshad, 2Dr. Mudasar Noor, 3Nabila Noor, 4Wasim Ahmad, 5Sara Javed 1Assistant Professor, Department of Management Sciences, COMSATS Institute of Information Technology, Sahiwal, Pakistan.

Second, a greater understanding of the effects of branding on consumer choice is particularly pertinent in light of current public policy and legal considerations. With restrictions on cigarette branding imminent and stricter regulations in other categories likely, brand owners are keen to understand how these changes will impact consumer.

The culture of packaging the manufactured products for the purpose of offering and selling in the target markets is a special case that has taken a special position in recent years and plays an effective role in the sales of a unit. This research was conducted to examine the role of food packaging in terms of design and color in consumer purchasing behavior. The methodology of this research is.